For the first time in five years, Sarsfield Memorials has been closed for business recently. The reason for this is that Ursula Sarsfield has been taking a well earned holiday.
Ursula is the managing director of Liverpool’s oldest family run memorial business. She is the third generation to run the company, following on from her father and grandfather. While other staff craft the memorials, it is Ursula who takes the initial enquiries, visits customers at times to suit them, raises orders, processes payments, does the quality checks and completes the tax returns.
Delivering a high quality personal service is what Ursula sees as the key to ensuring the business’s survival. So much of Sarsfield’s custom comes from recommendations from people who have used the company for generations and Ursula ensures the high standards set by her father and grandfather are maintained. This means making herself available for home visits seven days a week, mornings, evenings and weekends to suit the customers needs. She aims to answer all emails within 24 hours and give quotes for work within two days.
Ursula’s ability to communicate with clarity and empathy with bereaved families at extremely difficult times in their lives is one of her best qualities. She understands their needs and can guide them as to what type of memorials work best in their circumstances. The number of thankyou cards and kind comments left on our website and social media pages is a testimony to that.
However, everybody needs a break at some point. After a hectic twelve months that has seen Ursula move home and continue working through illness, she finally took a holiday in the middle of May, leaving the phone unanswered for the first time in five years. On Tuesday 28th May though, she’ll be back and ready to ready to answer the backlog of queries and take new orders.